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| Sony Unveils First Android Tablets |
Sony new tablet PC does not cause device analysts and critics who criticized the price and quality of equipment, with emphasis on the Sony faces a battle to regain his crown of consumer electronics.
Sony is already late in the game with his first tablet, which hits stores this month, more than a year and a half after Apple launched IPAD blockbusters and almost a year since Samsung is out with Galaxy Tab. Samsung Galaxy is on the site No. 2 tablets as Sony is.
Reviewers and analysts have noted a high price and the features that Sony also suggests-ran rather than a leader in the tablet. There are two main versions of the pill will cost Sony $ 499 and $ 599, the same price as two low-end iPhone.
"Consumers want the tablets, but they are not willing to pay so much they would pay something that is not the iPad iPad," said Gartner analyst Carolina Milanesi. "While the design of the brand and the different, the price is so close to the iPad, it will be difficult for Sony."
Once a symbol of Japan's high-tech for the PlayStation game console and the manufacturer of the Walkman is struggling under the weight of its TV division is losing money and needs a boost of a successful product.
"Sony really needs to be in the platform market and be successful," said an analyst at Mito Securities electronics Keita Wakabayashi.
Expeditions in the world is compressed to more than triple this year to 60 million tablets and then increase to 275.3 million units in 2015, according to a report this month by research firm iSuppli IHS.
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New Sony pills work on Google's Android software, such as tablets Tab Galaxy and many others Acer, Asustek and mobility of Motorola.
He tries to distinguish his tablets Android Players other characteristics such as having a role model as a universal remote control, while others fold like a flap and provides access to a set of first-generation PlayStation.
Backed by a disco beat in a demonstration in Berlin to raise awareness of the machine Wednesday, Sony, Howard Stringer, CEO of brushing the concerns of the company waited too long to enter the market platform.
"We want to prove that he did not take the first step that counts, but it makes it better," said Stringer.
Based on the initial reception, Sony has not in this respect.
Sony tech accredited auditors have a unique design, the abolition of the shelf S, which shows a folded newspaper, and to facilitate one-handed, but the quality of the material studied.
A review on the Gizmodo blog platform technology called "very plasticky" and said that your screen from scratches more easily than other pills.
Sony has promised in January to become the world's leading manufacturer of tablet No. 2 - behind Apple - in 2012 and Sony executives stuck to this assertion ambitious before the launch of the tablets.
However, the research firm Forrester has launched a blog saying that the price of Sony "raises a red flag."
At the launch of a tranquil Japanese tables Thursday in Tokyo, Sony has hinted it could be flexible on price.
"We want to see and examine how the market will react and we will take appropriate action," said Hideyuki Furuma, vice president of the division of Sony responsible for the new tablets.
"But again, we do not compete on price because we have many points of differentiation," he added, saying the entertainment features will be expanded over time.
The expert, who has performed in a single package, "Sony bookshelf: S" is also questionable whether it can compete with competitors that sell high-end compressed at the same price.
Tim Stevens, editor of Engadget technology blog, the material of the tablet has been disappointing, and the design of sensors and dragged IPAD Galaxy 2 and Tab.
"I honestly do not think it will be the pill that really catapult Sony Android head on the front, where it should be, if you want to be number two on the market in tablet form," said Stevens.
Some bloggers Tech expects Amazon will probably be a competitor to Apple, with a tray that is not officially announced but is expected in the coming weeks.
Crowded market
Sony with a large number of technology companies hoping to win a share of the market, which many have stumbled against Apple.
Hewlett Packard's decision to abandon its touchpad tablet a few weeks after its release to show how easy it is to fail. Sales have increased at a discounted price for the HP $ 99 to $ 399 and $ 499, the company will announce a new "final" compressed to meet demand.
Sony said the tablet of S is unique due to a universal remote control inside the computer that can be used to control the stereo, pictures, television and cable television.
The only WiFi device with a screen 9.4 inches weighs 1.33 kg and has front and rear cameras.
A 16 GB version of the pill will cost U.S. $ 499, while the 32 GB version will cost $ 599. In Europe, the S will cost € 479. It can be pre-ordered on Wednesday and will be in stores in September.
Sony's second tablet, P is equipped with 4 GB of memory and seems to clutch purse. It has two 5.5-inch screens that can be folded and weighs less than a pound.
The tablet also offers 4G cellular. In Europe, P costs € 599 and will be released in November. Sony said it would be in stores in the U.S. later this year, but do not give a date or price.
Sony Tablets leverage its library of entertainment services, offering music and movies, which should give you an edge over their rivals, according to Stringer.
"Apple is an iPad, but a movie?" Stringer said that according to information.
